Fear Mongering: Very Unethical and Wrong

Fear Mongering

Fear based sales techniques are wrong and unethical.

It is not uncommon for homeowners living with wildlife to experience some level of fear and anxiety. Some worry about the damage the animals may be causing and others are concerned about the health and safety of their family.

It is unfortunate that a large number of wildlife removal companies have resorted to preying on the fears of homeowners. Being untruthful about the health safety of the occupants is an unethical tactic used to get customers to immediately purchase their services. It is often a sign of desperation when company representative uses unreasonable fear as a sales tool.

Also, wildlife removal companies that use fear to close a sale often charge 2 to 3 times more money than it should cost to remove and exclude the animals. They recognize that if they can raise our level of concern then cost will not be an object to protect your family.

At Gates Wildlife we recognize that wildlife running in the attic can cause real concerns for homeowners but rarely do these situations warrant irrational fears. I feel it is our job to explain the reality of the situation and alleviate any worries by offering a comprehensive long-term solution.

By Brad Gates, B.Sc.

Brad Gates is the owner and president of AAA Gates Wildlife Control. He has over 36 years experience in the humane wildlife removal and prevention industry.