World Wildlife Day is fast approaching and this year, the World Wildlife Fund (WWF) is taking a bold step in raising awareness about the dire situation facing our planet's biodiversity. On March 3rd, 2023, the WWF is hosting an activation that calls on companies, NGOs, and sports teams to remove any references to nature from their branding for one day.
This bold move is intended to draw attention to the staggering loss of biodiversity that is currently taking place, and the very real risks that this poses for our planet. The activation aims to inspire a global conversation about the need for immediate and sustained action to protect wildlife and their habitats.
In 2021, this activation was launched for the first time and it was a resounding success. Brands from all over the world participated, and the conversation about biodiversity was taken to new heights. This year, the WWF has set even higher ambitions for the activation, with the hope of reaching an even broader audience and creating even more impact.
By removing references to nature from their branding, companies, NGOs, and sports teams will send a clear message that the loss of biodiversity is not just a wildlife issue, but a global one that affects us all. This is a powerful statement that highlights the importance of taking action to protect our planet's wildlife and habitats.
So, on March 3rd, 2023, let's all join the WWF in showing our support for World Wildlife Day. Whether you're a company, NGO, sports team, or simply an individual, you can play a part in spreading the word about the need for immediate and sustained action to protect wildlife and their habitats.
Together, we can create a better future for wildlife and for our planet. Join the WWF today and take a stand for biodiversity!